I would like to recommend that names of ALL Item Mall and Event items (no matter what) be in a different color than the same as the rest of the items.
For example:
All item mall item names be White
Event items names would be in Orange
This is just an example, but 2 colors that would be different and would be used for Item Mall and Event to make them different than everything else.
This would go for everything in the Item Mall and Event items, including Food too.