Confusing and taking services down for trivial things like a single new costume skin and the removal of a promotion, then 2 days later doing it again is frustrating and damages the opinion of the companies professionalism or lack of proper planning. Many services have experienced this in the past and can be cited as a real life occurring situation. This shows customers would rather have 1 longer service interruption over a series of small and sporadic interruptions.
Moving on to my statement of it BEING* illogical,
They already have confused their customers with unusual maint' patterns, but did so immediately after a very large Cash event. This could lead to buyers remorse if the service interruptions are too frequent. This could result in payment reversals etc IF the individual is particularly upset about it. Making the decision to have a very abnormal pattern of service interruptions risks not only the moral of their customers and patrons, but also risks their current value via said example of payment reversals.
Hence, making the conscious decision to have erratic down-times for trivial reasons, which potentially risks their customers moral and payments, IS illogical. And that is a proven fact multiple hundred of thousand times in everyday retail or service operations. That's why companies employ quality control, satisfaction surveys and compensation for extreme cases of abnormal operations, to either prevent OR redeem their image from these episodes.
=.= It may be an opinion, but it's an opinion supported by the sciences of economics and business employed around the world EVERY DAY. I just happen to believe and uphold those studies findings.