Which country might that be? If you look from PDT on the time-zone-map. The chosen time makes most countries in the world able to take part at WoE. So WoE Time is not terrible. It is the best they could chose. Weekends during the day for most countries including america, africa, europe, many parts of asia...for australia and some lower populated parts in the far far west it might be during night, but thats it.
This is exactly why I don't understand all the complaints; unless you're somewhere in Oceania (example: it's 4am for a guildie from NZ), the time is reasonable.