As a general rule, Kafra shop items are okay if they positively affect the buyer, but do not negatively affect anyone else.
Gum, Manuals - these are fine.
Light Blues - Alchemists now screwed. Not fine.
That is the 1 key factor that is holding LOTRO's F2P together. Every single cash shop item is a character benefit, and does not affect the market, other players, etc.
Some suggestions;
1) You know RCX is popular. Why not replicate it, and sell it as a premium service.
2) RODE and WikiDB are dying - You have the database, why not make your own and charge for it.
3) Stat Calcs are in decline, noone has an updated one - Employ someone to make one, charge for it. (Shameless Plug: I'm currently writing one in C#)
4) Everyone is demanding a test server - Make one and charge a premium fee to enter.
5) Some non-official servers have auto-loot - Why not make it a premium service?
6) The ingame auction house is terrible. The forums are terrible. Why not either FIX IT and charge KP to list, or make a web-based one and have it as an optional premium service.
7) Ragial is a popular website - Why not replicate it, have a live version from your database. Optional Premium benefit.
8) Theres lots of guilds going around. Why not host subdomains for them - acedia.playragnarok.com - and give them a set of templates, and schedulers for organizing events, chats, etc. Charge monthly KP.
9) Lowerping is ESSENTIAL for playing Ragnarok overseas - Host your own proxy and allow us to pay with Kafra Points.
Another Shameless plug: I've already started work on a lot of these suggestions. I'm also only employed 3 days a week right now. I would love full time work =)
Edited by Wiggles, 01 February 2011 - 05:25 PM.