Hi there!
If you guys remember, last year around this time there were 2 sales. One at black Friday (end of November) and one at xmas and new year (end of December). I'm just thinking, having 2 sales within 4-5 weeks wasn't a good idea meanwhile there's no sale in many other months. And since the sales were close to each other, people were likely to spend everything and buy everything they need in the first sale. So this time if it would be like last year, I think it will be better if we have a sale on Halloween instead of Black Friday. Then 2 Sales are 2 months away from each other, people would have chance spend more on the 2nd sale. Halloween is also a good time to have sale and it can be like a sale to celebrate 7th anniversary (which is quite important) and Halloween at the same time.