i guess you can run bbs 37x to get the zeny you need to transcend. unlike other MMOs, doing quests in and of itself does not award you with zeny.
their utility doesn't end with reset stones. reset stones just happen to be the only thing that can be sold. kvm, job manuals, life insurance, and tokens of seigfried are all super useful as well. kafra cards have also been discussed as being added in the future. honestly, newbies need to start somewhere, short of just opening their wallet and shoving their cash into WP.
correct me if i'm wrong but ET today actually resembles the way kRO was always meant to be. I'm not sure why iRO had a customized build in the first place.
Re: the first thing
There are also drops as well, oddly enough while small amounts in the beginning don't show a lot of promise they add up to small chunks of zeny at late game.
You can even have a merchant alt to oversell goods to npcs (an even easier feat nowadays thanks for the HUGE boost you get at lower levels thanks to the starting zones and early boards).
Re: reset stones.
True, but all of the mentioned items outside of KVM are kafra shop items; items purely meant to make the game more convenient. It is nice at all that they give players access to these outside of paying considering they serve as nothing more than enhancers. And KVM technically should be farmed by performing in battlegrounds; the issue being it really isn't feasible (at least I don't think it is, never really bothered with it myself so don't know how active they are now).
Re: endless tower.
And yep, true, but hot damn if the iRO version wasn't better. Never have I felt so punished for dying without tokens when you make a mistake. The new ET is fun and challenging to a degree, but a horrible experience overall in terms of mistakes having been made. Just gonna say it, not everything kRO implements is better.
But seriously, newbies do need to start somewhere, but with all of the stuff that is available now, they don't "need" EMB to get places, what they "need" is to truck on, save up and slowly progress through the game like others have.