Advertise and in the right places. Hopefully.
I'm glad to hear an official renewal announcement. The idea of making a new premium server once renewal is fully implemented sounds kind of stupid though since the premiums are declining. I'm guessing they have heard the people saying they want a new server to start from scratch.
I HOPE TO ODIN THEY ADVERTISE NOW!!!!
Yggdrasil was supposed to replace Sakray as a test server and all I'm hearing from the announcement is that it'll be a pay-to-play server which is what test servers have always been. The character reset is so people DON'T start creating a community on there like what happened with old Sakray. But so far everyone's crying wolf and there's not a CM in sight to clarify what's going on.
Essentially Sakary server has become the hodge podge PvP server for both servers. From what has been said in other threads/forums.
Since Sakray is to be a cross-server PVP server, then it would make sense to make it free-to-play, which explains why Yggdrasil is to be the 2nd premium server since it takes over as the new test server.